Branding, in the context of graphic design, is all about clarity and perception. How do potential clients perceive you?
A successful branding deploys words and images to present a clear and compelling portrait of your company, organization, or product. The process may include:
The branding process often begins with an envisioning process. The goal of Envisioning is to obtain a cohesive vision for your company, organization or event.
After consensus on direction has been achieved, a cohesive look and message is applied to all applicable identity and marketing materials.